IKHOFI MZANSI FINNEST COFFEE

Project summary

In South Africa’s vibrant beverage market, I developed Ikhofi Mzansi Finest Coffee, a premium iced coffee designed for convenience. This innovative product caters to the on-the-go lifestyle of modern consumers, combining high-quality coffee with a refreshing and portable format ideal for the warm South African climate.

Extensive research into consumer preferences guided the product development, from sourcing the finest coffee beans to perfecting the brewing process. The result is a balanced taste profile with the right mix of robustness and sweetness, appealing to both coffee enthusiasts and casual drinkers.

The logo and packaging design reflect the product’s premium nature and cultural roots. Inspired by South African art and motifs, the logo features earthy tones and bold typography to convey authenticity and sophistication. The sleek, modern can design is both functional and eye-catching, enhancing the overall consumer experience while reinforcing the product’s premium status.

Software

• Adobe Illustrator
• Adobe Photoshop