ROBERTSONS 100 YEARS OF THE SPICE PEOPLE

Project summary

I redesigned Robertson’s packaging to celebrate their 100-year legacy with a durable and visually appealing tin. The new tin addresses the issue of breakage with glass packaging by offering superior strength and preserving freshness. The design includes a unique glass view window to showcase the product, while icons like a potjie pot and grilling scenes highlight the brand’s heritage and versatility.

Additionally, the tin features a QR code for easy access to recipes and ingredient lists, blending tradition with modern functionality. This redesign honors Robertson’s century-long commitment to enhancing culinary experiences while ensuring practical, long-lasting packaging.

a group of containers with labels
a group of containers with labels
a group of containers with labels
a group of containers with labels
a group of containers with labels

Software

  • Adobe Illustrator
  • Adobe Photosho