TACO LOCOS CAPE TOWN
Project summary
The Taco Loco Lacos rebranding aims to revitalize the brand in Cape Town’s food truck scene by attracting a broader audience with a fresh, vibrant, and contemporary image. This comprehensive rebrand includes a new name, logo, food truck design, and packaging, all emphasizing quality and authenticity with a modern twist on traditional Mexican cuisine. The redesigned food truck will feature bold colors, dynamic graphics, and traditional Mexican patterns, creating an eye-catching and memorable presence on Cape Town’s streets.
The new Taco Loco Lacos logo blends modern style with Mexican art elements, featuring vibrant colors and intricate patterns. It balances tradition and contemporary design to appeal to a diverse audience and will be used consistently across all brand touchpoints.
The new packaging will use eco-friendly materials and vibrant graphics, creating a cohesive, professional look while highlighting the brand’s commitment to sustainability.
This rebrand aims to enhance Taco Loco Lacos’ visibility and appeal in Cape Town, attracting new customers and standing out with quality, authenticity, and modern Mexican cuisine.





Software
- Adobe Illustrator
- Adobe Photoshop