As part of the 2027 student intake campaign for Rise Student Living – Units on Blackwood, I developed a social media strategy focused on increasing brand awareness, driving accommodation applications, and encouraging prospective students to book building viewings. The campaign was designed primarily for Instagram, using engaging visuals, clear messaging, and strong calls to action to connect with students preparing for the upcoming academic year.
The creative direction emphasized a modern, welcoming, and student-focused lifestyle by showcasing the accommodation, its facilities, and the overall living experience. Each post was strategically created to encourage early applications, promote scheduled viewings, and highlight the benefits of living at Units on Blackwood. Consistent branding, bold typography, and eye-catching imagery were used throughout the campaign to ensure a cohesive visual identity while reinforcing Rise Student Living’s commitment to providing safe, comfortable, and community-driven accommodation.
This project highlights my ability to create strategic social media content that not only captures attention but also supports real marketing objectives. By combining thoughtful design with clear communication, I developed a campaign that encourages engagement, builds trust in the brand, and motivates prospective students to take action. It reflects my approach to design as a problem-solving tool—creating work that is visually engaging, audience-focused, and aligned with the client’s business goals while delivering a consistent and impactful digital brand experience.